"A win is a win," center Philip Jurick said. "Especially in the Big 12 it means a lot. We just need to move on to the next one and prepare for it like we did this one."
The Cowboys were led by the big three of point guard Marcus Smart, guard Markel Brown and forward Le'Bryan Nash.
Smart continued his stellar play with 14 points, five steals and three assists. Brown was also a key contributor with 14 points, six rebounds and five assists.
Still, the biggest story was Nash making progress in answering his critics with nine first half points on 4-of-6 shooting. Although he only finished the game with 13, Nash showed aggressiveness he did not display in the Cowboys' previous two losses.
Cowboys coach Travis Ford said Nash was noticeably better this game.
"I liked his gear he played in," Ford said. "He scored the ball the way I would like for him to score. He affected the game tonight."
The Cowboys came out strong and played like the better team throughout. Oklahoma State outshot TCU by nearly 20 percent and had a dominant 40-17 rebound margin.
"We did do some things we worked on the last two days," Ford said. "We spent a lot of time on rebounding. I think we were more aggressive on the glass."
TCU forward Garlon Green gave the Cowboys trouble all game with his 20-point effort, but the Pokes defense across the board kept the rest of the Horned Frogs in check as OSU cruised to victory.
The one glaring problem for the Cowboys were 24 turnovers that kept OSU from truly controlling the game.
"I didn't think we played with the intensity level that you need to play with," Ford said. "Obviously that's a product of the 24 turnovers. We were throwing balls to people who were open, they're just not looking for it. We were throwing it to guys in certain positions where they can't catch it. I think we would have expanded the lead a little more if we had took care of the basketball."
Next up for the Cowboys is a Bedlam matchup with Oklahoma (10-3, 1-0) on Saturday in Norman.
Ford said he expects this game to challenge his team. "Oklahoma is playing great basketball right now," Ford said. "They're very much a veteran team. Needless to say, we'll need a much better performance and approach. We've got a lot to prepare for in the next two days."